ARKANSAS RHINOS REVEAL NEW LOGO
Today the owner of the Arkansas Rhinos, Oscar Malone, has unveiled the new comprehensive brand that includes a new logo and new uniforms for the 2009 season. The new Rhinos logo will be featured on each side of the helmet. This is the most significant change for the Rhino-brand since the logo was first placed on the team’s helmet in 2001.
The away game jerseys will remain the traditional “road whites,” with blue numerals trimmed in black. The game pants have changed to all black.
The home uniforms will look similar to the Atlanta Falcons uniforms, a black jersey with black pant. The Rhinos have made several new changes to make the team even more fan-friendly. The introduction of this new brand identity is another element of the Arkansas Rhinos' new beginning.